Sephora Global Chief Brand Officer Steve Lesnard Comments on Sephora’s Relaunch in the UK

The first Sephora store was launched in August 1970 in Paris, and their worldwide headquarters were located in Neuilly-sur-Seine, France. Then, 23 years later, that store was purchased by the famous French perfumer, Dominique Mandonnaud, and merged with his well-known brand, thereby greatly expanding Sephora’s global presence. LVMH (aka Louis Vuitton Moet Hennessy) became the new owners in 1997, opening ten stores and its headquarters in the UK; however, they were all closed by 2005 due to fierce competition.

Sephora UK Today

Fast forward to today, and a West London mall is set to become Sephora’s first UK brick-and-mortar store since 2005. It will be located at Westfield in White City, opening this spring in a space that totals a whopping 6,000 square feet. Sephora is also planning on opening more stores this year in Birmingham, Glasgow, and Manchester.

UK Flagship Store

According to the company, this UK flagship store is expected to be successful at elevating Sephora’s European vision of the future. It will also play up Sephora’s well-known black-and-white striped design with lots of greenery and welcoming ambient lighting.

Steve Lesnard’s Role

Steve Lesnard, North Face’s former chief marketing officer, is the driving force behind the company’s new UK launch after recently joining the Sephora team. In his new role as Global Chief Brand Officer, he’ll also be launching the brand’s innovative omnichannel campaign, which will unify the best of both in-person and online shopping for their UK customers.

About Steve Lesnard

Lesnard originally hails from Corsica, but has an MBA from the Babson Graduate School of Business (F.W. Olin) in the US. Since then, he’s been working and traveling the world, heading up marketing for a number of global brands and also leading two marketing campaigns for the Olympics.

The first Sephora store was launched in August 1970 in Paris, and their worldwide headquarters were located in Neuilly-sur-Seine, France. Then, 23 years later, that store was purchased by the famous French perfumer, Dominique Mandonnaud, and merged with his well-known brand, thereby greatly expanding Sephora’s global presence. LVMH (aka Louis Vuitton Moet Hennessy) became the…