Yaani Hufnagel

Yanni HufnagelYanni Hufnagel is a business owner and former university basketball coach. He is the creator and CEO of The Lemon Perfect Company. The company sells enhanced water under the brand name Lemon Perfect. The Nevada Wolf Pack and the Harvard Crimson are among the college basketball teams for which Hufnagel served as an assistant coach prior to starting Lemon Perfect.

In the year 2017, Yanni Hulfnagel came up with the idea to create a flavored organic lemon water that disrupted the beverage ecosystem that was initially dominated by high sugar and calorie contents. The idea was concocted in the dressing room when he noticed basketball students that he coached drinking Bai and vitamin water. At the time, he drank homemade lemon water each morning as part of his healthy diet. The company went on to receive recognition as one of the best new goods later that year

Yanni Hufnagel was considering a coaching job when he talked about the concept of Lemon Perfect with a friend who was an entrepreneur at a lunch meeting and the friend loved it. At the beginning of the development of Lemon Perfect, Yanni’s success is attributed to the changes he made in regard to branding of the product . First, he changed the packaging, and later the original formulation of Lemon Perfect from a refrigerated product to a stable shelf.

Yanni HufnagelIn January 2020, Lemon Perfect garnered a great deal of attention on social media after the product was photographed on BeyoncĂ©’s Instagram account. In August 2020, The Company publicized that it had received a sum of $11.6 million in financing from a range of investors. In the year 2022, the company closed a $31 million Series A funding round. This increased the company’s total funding to more than $42.2 million and its value to more than $100 million.

Yanni Hufnagel is a business owner and former university basketball coach. He is the creator and CEO of The Lemon Perfect Company. The company sells enhanced water under the brand name Lemon Perfect. The Nevada Wolf Pack and the Harvard Crimson are among the college basketball teams for which Hufnagel served as an assistant coach…