Lori Senecal is a top executive of two advertising agencies: Crispin Porter + Bogusky and Kirshenbaum Bond Senecal. She is the Global CEO of CPandB and the Global Executive Chairman of KBS. Senecal is a leader in cutting edge technology solutions for businesses and their advertising needs. Her reputation has earned her the top spots in those prestigious firms.
Her work ethic and inspired solutions have led to the rapid expansion and the vision of KBS. She thinks outside of the box, which has led to her successes with the advertising industry. Her philosophy is that advertising is no different than having a good sense of style. Her style, talent, and drive helped her to reach her goals and earn her a reputation. As a proof of her leadership and talent, she is the head of an agency, KBS, with over 800 employees and assisted with major campaigns. KBS worked on campaigns, like American Express, Boars Head, and BMW.
Growing up in Montreal, she was the youngest in a family of four girls. Always setting the bar high for herself, she was able to achieve her goals early in life. She earned her post-secondary degree from McGill University. As the President of the New York office of McCann Erickson, she helped major brands like Xbox and Coca Cola.
Lori Senecal started her interested in leadership roles and business early in life. In high school, she wanted to participate in gymnastics, but she couldn’t because of her height. She coached instead and developed her ability to lead. Coaching taught her how to set goals, be consistent, and communicate effectively. These skills translated well into her leadership roles. In advertising, she learned early that ad work speaks for itself, and “you are only as good as your last campaign.” She has worked hard on each campaign.
She has worked diligently to achieve goals as an Ad Queen. More details can be found on Adweek.