New York City Welcomes The RealReal’s Newest Storefront

The RealReal, a leader in the resale luxury market, has introduced its initial brick and mortar storefront in bustling New York City. The brand’s leader, Founder, and Chief Executive Officer, Julie Wainwright created the online business six years ago. Her company authenticates and resales high-end clothing, jewelry, and home decorum. Since inception, she has moved forward with progressive pop-up store initiatives. This new pop-up concept allowed her to test the New York market without making a true commitment to retail space. The event made trail-blazing strides, increasing company sales by more than $2 million inside of a two-week span. Businesswoman Julie Wainwright motioned to make New York city the flagship for her new store. Here, she has refashioned how we have grown accustomed to shopping. Both a flower shop and a cafe were showcased at its new locale to create a premium experience for it patrons. The RealReal has also incorporated shopping events and education as a part of their New York in-store special features. Clients will normally find high-end, best-selling labels such as Rolex, Louis Vuitton, Chanel, and Hermes online and in-store. Apparel is their number one seller hands down. The company’s inventory remains full through various lead generation marketing techniques. The RealReal initially attracted only female clients, now their buyer base consists of millennials, women, and men. Most customers end up purchasing more than one item at a time, and their purchase is usually consistent. CEO Julie Wainwright’s staff is made up of over 70 people who are learned art curators, brand authenticators, gemologists, and watch experts. The RealReal has launched another pop-up store in San Francisco, California and has scheduled another in Las Vegas. Their expert staff is usually on hand at pop-up events to assist consignors and customers. This fosters customer trust and loyalty as wells as sustain brand credibility. New York city has officially welcomed consignment frontrunner The RealReal to its retail shopping roster.

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