Don Ressler & Adam Goldenberg – The Ingenious Minds behind Fabletics

What happens when smart entrepreneurs like Don Ressler and Adam Goldenberg work together? Well, big successes such as Fabletics happen. These are the men behind the trendy fashion company that has revolutionized how fashion sells.

 

A Brief History

 

Don Ressler ventured into business when he was just 15. He focused on the gaming industry by building an advertising website, and by 1999 he sold it to Intermix Media and started several other online businesses. In fact, he dropped out of high school to manage his growing businesses. Adam Goldenberg, on the other hand, used to work with Intermix Media, and that is how they met.

The two men became good friends and ventured into several online businesses together. Their big breakthrough came when they started JustFab and TechStyle, two of the fastest growing fashion companies.

 

A Revolutionary New Way to Sell Cloths

 

Don Ressler and Adam Goldenberg knew that there was a huge market for fashion. They also realized that shopping for clothes online is too cumbersome for many people as they have varying preferences of style, color, size, and other aspects.

They came up with a brilliant idea to get people to sign up online and fill out profiles that showcase their preferences. As such, members would get customized inventories of clothes whenever they logged into their platforms, and this made it much easier to shop online. Coupled with affordable prices and amazing offers, JustFab and TechStyle soon grew to a sort-of movement with over 1 million followers.

One subsidiary in particular, Fabletics, gained overwhelming popularity for its fashionable cloths and inclusivity. The company advertises cloths in all sizes to make plus-sized women feel valued, and this has helped them gain the loyalty of customers. Additionally, the duo worked with Kate Hudson, a popular actress who also champions for women’s inclusivity and healthy living.

 

Growing by the Day

 

With over 1 million members now, Fabletics doesn’t need to try too hard to attract even more customers. It has grown so big that it has begun establishing brick-and-mortar stores to complement their online platform.

Here, too, they have adopted a different approach inspired by personality and technology. They have installed technology that scans customers who walk in to identify aspects such as size and other preferences. They also have extra systems including personal styling tools, a membership system, a retail system, and a fulfillment system. And, considering the ingenious ideas of Don Ressler and Adam Goldenberg, one can only expect more development in Fabletics in the coming weeks and months.

Sheldon Lavin Grows OSI Across the International Stage

Sheldon Lavin is the CEO at the OSI Group Company that produces quality foods that are shipped all around the world. The OSI Group is one of the leading groups that provides retailers around the world with quality food products to sell their consumers, and Lavin leads the OSI Group in that endeavor. Lavin has developed extensive knowledge of the food industry and how it evolves over time since joining the industry as an entrepreneur in 1970 when he was helping finance Otto & Sons which ultimately developed into his giant company that is today known as the OSI Group. Today, the OSI Group operates more than 60 locations in 60 different countries worldwide.

Sheldon Lavin was honored by being given the Global Visionary Award by India’s prestigious Vision World Academy on February 20th, 2016 thanks to the growth of the OSI Group which operates around the world including in India. Lavin also was cited as spending his entire life looking after the welfare of his company and every single employee that works for that company. Click here to know more.

Sheldon Lavin is also an environmentally conscious owner who is aware of what his operations and workings do to the environment and the world around them. Lavin works tirelessly to ensure that the company is “friendly toe the environment as possible while continuing to dominate the business they thrive in. Lavin is also an avid fan of the Ronald McDonald House where he has provided invaluable amounts of money and time to the charity as well as partnering to be their spokesperson throughout his career.

LinkedIn: LinkedIn.com/in/sheldon-lavin-a325b98