José Henrique Borghi Excellence Skills in Advertising

José Henrique Borghi is the seemingly the best publicizing strategist in Brazil. At present, he is the CCO and co-CEO of Mullen Lowe Brasil, already known as Borghi Lowe. He is the face behind the greater part of Brazil’s acclaimed adverts that accompanied critical impacts. Adverts, for example, Mammals of Parmalat where kids wore outfits to influence them to look like creatures and “It is the adoration” by Sazon, are for the most part manifestations of this incredible virtuoso. Both of these adverts have persevered through the trial of time and are affectionately reviewed up right up ’til today.

Jose, in any case, guarantees that his vocation in publicizing began with vulnerability. Up until middle school, he had not decided on what to turn into. He was taken to go to a show at the Castro Neves Theater by his sister. She expected to enable him to pick the way he might want to follow in life. He later discovered that the exhibitions in the performance center were business adverts that had gotten the Cannes grants. His eyes were opened around then, and he chose that his profession would be in publicizing. In any case, he never envisioned that notwithstanding for once he would get one of those honors.

Borghi Jose was conceived in Brazil at Presidente Prudente. He examined Advertising and Propaganda at the PUC. His first formal work was at the Standart Ogilvy in the year 1989. He soon shone and outperformed the then celebrated advetiising Agency FCB and others like DDB and Talent. This was when together with Erh Ray, he began a firm called BorghiErh.

He says that beginning up was intense since they confronted a horde of difficulties like absence of speculators. The organization was procured by Lowe and renamed Borghi Lowe. All the more as of late, it has converged with Lowe and Partners and the Mullen gathering and has been renamed again to Mullen Lowe. The Brazilian promoting office is presently among the best in Brazil.

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The Name of Jose Henrique Borghi and Mullen Lowe is a Success Story in the Brazilian Advertising Industry

The world of publicity is a very competitive sector, especially in developed economies. In the Brazilian advertising industry, no other personality is as talented and highly prolific like Jose Henrique Borghi. Throughout the media sector in South America, he is famous for his charming and charismatic qualities. The vibrant nature of Mullen Lowe Brasil and the entire advertising industry in Brazil is due to the insights and forethoughts of Mr. Borghi. All the media campaigns in which he has been part of have had greater impact in Latin America and beyond.

One very famous advert by Mullen Lowe that portrays children dressed like stuffed animals and singing sweet carols is very popular in the country. The rise of his fame in the Ad agency can be traced back to the days when he was a student. He decided to go into advertising after watching a theater performance of Castro Neves. In 1989 he graduated with honors from an academy for advertising, and he joined the Ogilvy Ad agency, The Company was soon competing with well-established companies and winning many accounts from big corporations.

After working for sometimes he collaborated with Leo Burnet, and they founded their organization which was later named Mullen Lowe, and without funding from any external source, the company rapidly expanded to become a major player in the Brazilian media. It is interesting that instead of borrowing money for the startup, he used the money he had saved by selling coffee. They worked together with his partner for sometimes, and later they split up. Jose managed to steer the company to greater heights of success. He understands that for a company to succeed to must have something special to give to the customers. As the Chief Executive Officer of Lowe Mullen, he is now the advertiser for international companies like Globo, Unilever, Fiat, and the American Express.

http://www.ecp.org.br/revista/entrevista/julho