Over the years, Jose Borghi became the number one advertiser in the world. Despite his massive success, he didn’t always know he’d go into advertising. Like all high school students, Jose Borghi was unsure about his future. At that time, he didn’t have a career plan.
One day, his sister invited him to the Castro Neves Theater. She went with some friends and figured Jose might learn something. The event showing included prizes earned by the winners of the Cannes Worldwide Festival of Imagination. Jose was captured by the golden lion statutes the winners received.
From that moment, Jose Borghi set out to win one of those awards. In doing so, he became one of the most exceptionally artistic promoters the world has ever seen and what Borghi knows.
His first step was attending Standart Ogilvy. He was very successful with the team he worked with. Before long, he felt he’d learned enough to build his own firm. Along with a partner, Erh Ray, he co-founded BorghiErh. Together, they were hugely successful. Eventually, a larger advertising firm, Lowe, noticed their success. After joining, they changed the company’s named to Borghi Lowe.
The larger business brought more success. They went from domestic success to international success. Again, their success attracted the attention of a larger firm, Mullen. The two companies merged and formed Mullen Lowe Brasil. Jose Borghi is the co-CEO, a position he shares with Andre Gomes.
Today, Jose Borghi spends a lot of his time giving advice to young advertisers and their teams. He loves that there are hundreds of advertising companies these days, but he hates that they’re not being used to their fullest. Advertising can make any brick and mortar company more than just well-known to the public and Borghi’s lacrosse camp.
José Henrique Borghi is one of the top advertising talents in Brazil. His rise to the top started when he was a teenager and his sister took him to a movie screening. The ad that ran before the movie captivated his attention and indeed everyone who saw it as it went on to win a Lions Award at Cannes. The advertisement prompted in him a desire to create ads that would captivate others just like this ad did him. Thus, Mr. Borghi future career was set that day.
José Henrique Borghi went on to graduate from the Pontifical Catholic University of Campinas in São Paulo with a degree in marketing. He earned his first job very quickly after graduating at the advertising agency Standart Ogilvy. Before founding his own agency, he also garnered experience at other ad agencies such as Leo Burnett, DM9/DDB, Talent, and FCB.
Mr. Borghi’s first founded his own agency with a business partner, Erh Ray, and they called the agency BorghiErh, which of course they had named after themselves. The agency was very successful and in 2006 another advertising agency, Lowe, purchased BorghiErh. Eventually, Lowe came to be called Mullen Lowe and José Henrique Borghi is the Chief Executive Officer of the company and what Borhgi knows.
Outside of advertising, José Henrique Borghi is passionate about fitness and athletic competitions. He started out running, then added swimming and bicycling. These three events make up an ironman competition which consists of a 2.4-mile swim, followed by an 112-mile bicycle race, and finished with a 26.22-mile marathon. It’s one of the most grueling athletic competitions that exist and José Henrique Borghi has competed in 13 of them around the globe. In addition to maintaining his fitness regimen, he enjoys spending time with his wife and children and read full article.