What happens when smart entrepreneurs like Don Ressler and Adam Goldenberg work together? Well, big successes such as Fabletics happen. These are the men behind the trendy fashion company that has revolutionized how fashion sells.
A Brief History
Don Ressler ventured into business when he was just 15. He focused on the gaming industry by building an advertising website, and by 1999 he sold it to Intermix Media and started several other online businesses. In fact, he dropped out of high school to manage his growing businesses. Adam Goldenberg, on the other hand, used to work with Intermix Media, and that is how they met.
The two men became good friends and ventured into several online businesses together. Their big breakthrough came when they started JustFab and TechStyle, two of the fastest growing fashion companies.
A Revolutionary New Way to Sell Cloths
Don Ressler and Adam Goldenberg knew that there was a huge market for fashion. They also realized that shopping for clothes online is too cumbersome for many people as they have varying preferences of style, color, size, and other aspects.
They came up with a brilliant idea to get people to sign up online and fill out profiles that showcase their preferences. As such, members would get customized inventories of clothes whenever they logged into their platforms, and this made it much easier to shop online. Coupled with affordable prices and amazing offers, JustFab and TechStyle soon grew to a sort-of movement with over 1 million followers.
One subsidiary in particular, Fabletics, gained overwhelming popularity for its fashionable cloths and inclusivity. The company advertises cloths in all sizes to make plus-sized women feel valued, and this has helped them gain the loyalty of customers. Additionally, the duo worked with Kate Hudson, a popular actress who also champions for women’s inclusivity and healthy living.
Growing by the Day
With over 1 million members now, Fabletics doesn’t need to try too hard to attract even more customers. It has grown so big that it has begun establishing brick-and-mortar stores to complement their online platform.
Here, too, they have adopted a different approach inspired by personality and technology. They have installed technology that scans customers who walk in to identify aspects such as size and other preferences. They also have extra systems including personal styling tools, a membership system, a retail system, and a fulfillment system. And, considering the ingenious ideas of Don Ressler and Adam Goldenberg, one can only expect more development in Fabletics in the coming weeks and months.