Australia’s Honey Birdette Expands Into the UK and the US

Honey Birdette is a high-end lingerie and intimate wear company that was founded in Australia in 2006. It was founded by entrepreneur Eloise Monaghan and is backed by BBRC, an Australian private investment company. After establishing more than 55 stores in Australia, Honey Birdette is now expanding into the United Kingdom, Europe, and the United States.

To date, Honey Birdette has established three retail stores in the UK. They are looking to expand that number to 40 by December 2018. The current stores are located in Covent Garden in London, Westfield’s White City and Leeds’ Victoria. The new stores will be established in cities across the UK including Newcastle, Liverpool, and Westfield Stratford.
Over the past year, Honey Birdette’s website has seen a huge surge in orders from customers located in the United States. After seeing US sales go up by almost 400%, Eloise Monaghan decided to open a new website specifically for Americans. This will allow these customers to get faster shipping, more selection, and easier returns. This will be followed by the company opening retail stores across the United States starting in New York City.
The range of products that Honey Birdette sales include lingerie, bras, briefs, and bedroom accessories. These accessories include exclusive sex toys, massage candles, French perfumes, and other products. The sex toys are designed and produced in-house at the headquarters of Honey Birdette located in Sydney, NSW. They are sold in the area of each store known as the “Pleasure Palace”.
The women that work at each retail location are known as Honeys. In addition to sharing their knowledge of the products they also provide champagne to shoppers in the store. While they empower their guests they also provide in-store entertainment as they’re not afraid to show off a bit and make the atmosphere festive and fun.