Beneful dog commercials feature dogs and their owners who are doing an interview to discuss the beneful dog food that they tried. In the interview with Becky and Einstein, Einstein shows up in a tie. A voice over tells the dogs story. Einstein is featured running and jumping after eating a bowl of beneful beef flavored dry dog food. His owner Becky discusses how much more energy Einstein has after eating his kibble.
Beneful break and bites Beneful commercials features a brown lab that enjoys his break and bites snacks. He explains how if he does basic tricks like sitting or staying he gets one piece off the break and bite. If he gets cute and lets a baby sleep on him, he gets all 4 pieces of the break and bite strip. These beneful brand dog food and treat commercials all feature beloved pets discussing their favorite qualities of beneful products and the woners discussing how happy they are with their pets reactions to Beneful.