Over the years, Jose Borghi became the number one advertiser in the world. Despite his massive success, he didn’t always know he’d go into advertising. Like all high school students, Jose Borghi was unsure about his future. At that time, he didn’t have a career plan.
One day, his sister invited him to the Castro Neves Theater. She went with some friends and figured Jose might learn something. The event showing included prizes earned by the winners of the Cannes Worldwide Festival of Imagination. Jose was captured by the golden lion statutes the winners received.
From that moment, Jose Borghi set out to win one of those awards. In doing so, he became one of the most exceptionally artistic promoters the world has ever seen and what Borghi knows.
His first step was attending Standart Ogilvy. He was very successful with the team he worked with. Before long, he felt he’d learned enough to build his own firm. Along with a partner, Erh Ray, he co-founded BorghiErh. Together, they were hugely successful. Eventually, a larger advertising firm, Lowe, noticed their success. After joining, they changed the company’s named to Borghi Lowe.
The larger business brought more success. They went from domestic success to international success. Again, their success attracted the attention of a larger firm, Mullen. The two companies merged and formed Mullen Lowe Brasil. Jose Borghi is the co-CEO, a position he shares with Andre Gomes.
Today, Jose Borghi spends a lot of his time giving advice to young advertisers and their teams. He loves that there are hundreds of advertising companies these days, but he hates that they’re not being used to their fullest. Advertising can make any brick and mortar company more than just well-known to the public and Borghi’s lacrosse camp.